![]() There were a lot more retailers out there, both national and regional, muscling for market share, and virtually all had a sizable toy department. The original Transformers came out in a very different toy environment than what exists today, and at a time when the market was venturing out from the slow-paced 1970s into undiscovered country.įirst of all, the market itself was simply broader. A book hundreds of pages thick, which could devote an entire page or two to a single toy line. Page from the 1984 JC Penney annual catalog. but there's still plenty to talk about in the big picture. Thus, the more descriptive bits will be tackled year-by-year. Having run for seven years, the line changed dramatically over its lifetime, going from pre-made items to all-new designs and greater focus on gimmicks beyond simply transforming. 5 Mexican & South American Transformers.4 Takara Fight! Super Robot Lifeform Transformers line.3 Hasbro (and others) Transformers European line.2.7 1990: Micromasters and Action Masters.2.4 1987: Headmasters and Targetmasters.With great value toys being a priority for the retailer, Matthew Redfearn, Toys Category Leader at Amazon UK, said: “In a year where less is more for many families, we are offering options for all tastes and budgets this season, including tens of thousands of toys under £20 across Amazon, so our customers can find that perfect gift this Christmas. Not sure what to order? Amazon released the following predictions last Christmas. So, it's understandable that some people will choose to buy toys online for Christmas. For some of us, shopping online makes things feel easier, more manageable and less overwhelming. Not everyone enjoys shopping on the high street. ![]() £15 at Argos Credit: DesignaFriend Should I order toys online for Christmas this year? ![]()
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